KANALCOIN NEWS – Bloomberg ETF analyst Eric Balchunas describes a marketing war the likes of which has never been seen. This happened after the Ethereum futures ETF application and the spot Bitcoin ETF application were approved.
Investment manager VanEck has been marketing a fund that has invested in an Ether futures exchange (ETF) that some analysts expect to launch as early as October 2. To kick things off, on September 28, VanEck released two “Enter the Ether” themed TV commercials. The ad states that an Ethereum ETF strategy with the code EFUT is coming soon.
The appearance of this advertisement coincided with VanEck’s statement to the press regarding the upcoming EFUT. States that EFUT will be listed on the Chicago Board Options Exchange. And managed by Greg Krenzer, head of active trading at VanEck.
Eric Balchunas and James Seyffart, analysts at Bloomberg ETF believe that the TV ad is a signal that Ether futures ETFs are happening sooner than previously thought.
“Our understanding is that the SEC is expediting approvals for these things,” Eric and James explained.
Seyffart’s statement predicts VanEck’s new ETF will launch on Monday. Although there is a document dated September 29 stating it will not take effect for another 60 days.
About the Entry of Ether
This advertisement is designed quite uniquely. VanEck’s first ad “Enter the Ether” features a video with a fairly short duration. Only about 15 seconds. In the advertisement there are 5 people facing the camera. The five people’s expressions were very flat. Complete with strange music playing in the background as backsound.
“Ethereum. Now in the form of an ETF. Coming soon,” said an actor.
“Oh, and stop,” says another actor, before the message “Enter Ether” appears and the commercial ends.
Meanwhile, the second advertisement appears clearer than the first advertisement. The duration is also longer, around 30 seconds. In the second ad, it is explained that a shift is about to occur and Ethereum’s gravitational pull will attract everyone.
Balchunas hopes that marketing will continue to be carried out using various marketing methods. Especially when an ETF is approved and when a spot Bitcoin ETF gets the green light.
“It’s going to be a marketing war like we’ve never seen because they’re all doing the same thing and launching on the same day. Never before.” Balchuna explained.
Valkyrie, a financial services company, told Cointelegraph that it would be one of the first companies to do so amid several pending applications to the United States Securities and Exchange Commission. Immediately begin offering Ether exposure through the existing Bitcoin ETF Strategy.
On September 28, Seyffart wrote a post on the X account, saying that the SEC would allow a number of Ethereum futures ETFs next week. This is driven by the potential for a US government shutdown in the near future. There will be 15 Ether futures ETFs from nine issuers competing to launch.