Upbit Launches USDE Trading with Event Prizes

Upbit has announced support for USDE trading, initiating a promotional event with prizes. Trading pairs include KRW, BTC, and USDT. Ethena’s synthetic stablecoin gains traction in South Korea. Interest grows among traders worldwide.

South Korea’s largest cryptocurrency exchange, Upbit, lists USDe on January 14, 2026. Ethena, issuer of USDe, positions its stablecoin backed by cryptocurrency collateral. This marks a significant moment for South Korean crypto trading enthusiasts.

The listing of USDe positively influenced ENA, Ethena’s token, which jumped over 8.3% following the announcement. The USDE TOP Trading Event provides traders new opportunities. Market participants eagerly observe future price movements in the trading pairs offered.

Ethena Labs‘ association with influential individuals like Arthur Hayes adds credibility. However, the Dubai Financial Services Authority’s exclusion of USDe from approved stablecoins poses potential challenges. Arthur Hayes, CIO, Maelstrom and founding advisor of Ethena, stated, “Iddy up*tches it’s for $ENA = $1.” Institutional focus remains on regulation-compliant fiat-backed tokens.

The listing contrasts a past start on March 27, 2025, reflecting evolving strategies. Upbit’s current approach draws attention to innovations in the stablecoin sector. Market reactions highlight this unique launch’s importance for traders.

Experts emphasize the importance of maintaining stability in synthetic stablecoins. Lookonchain analysis on crypto trends supports ENA’s value increase. While historical data present trends, analysts remain cautious about regulatory compliance moves shaping upcoming market dynamics.