Rupert and Lachlan Murdoch, key figures at News Corp, explore new avenues in social media, eyeing potential collaborations with TikTok as of September 2025.
The Murdochs’ exploration of TikTok engagement could influence digital media strategies, although no immediate impact on cryptocurrency markets or new partnerships has been reported.
Community Skeptical of Traditional Media Innovation
Community discussions have sparked debate on traditional media’s ability to innovate socially. Crypto leaders express skepticism about immediate impacts, given the absence of technological decentralization. Overall, the responses are mixed.
Significant financial shifts from Murdoch-TikTok collaborations are not anticipated, with no regulatory changes reported. Historical trends suggest limited impacts unless true decentralization occurs, as emphasized by industry experts.
Lessons from Murdochs’ MySpace Investment
News Corp’s social media history, notably the MySpace venture, underscores risks in media-tech crossovers. Crypto leaders note that such traditional media entries rarely disrupt blockchain-driven sectors without decentralization.
Experts like Vitalik Buterin suggest Media’s success hinges on user-based blockchain innovations.
“Big content media jumps into crypto only matter when they drive user base innovations. Curious to see if News Corp tries again.” – Vitalik Buterin
Observers note that financial impacts remain speculative due to the lack of on-chain evidence supporting market shifts.
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