Morgan Stanley is set to offer retail crypto trading for E*Trade clients by early 2026, collaborating with Zerohash for necessary infrastructure and liquidity.
This marks a strategic move by traditional finance into cryptocurrency, potentially boosting mainstream acceptance and trading volume for leading assets like Bitcoin, Ethereum, and Solana.
Morgan Stanley E*Trade to Enable Crypto Trading
Morgan Stanley will begin enabling retail crypto trading for E*Trade clients starting in 2026. This initiative includes Bitcoin, Ethereum, and Solana. The move represents a major step for integrating crypto with traditional financial platforms.
This new initiative is led by Jed Finn, Head of Wealth Management, with Zerohash providing infrastructure support. Morgan Stanley’s investment in Zerohash helps ensure infrastructure access and underscores its strategic position in the crypto ecosystem.
Retail Crypto Trading to Boost Market Liquidity
The introduction of retail trading access is expected to impact market liquidity for Bitcoin, Ethereum, and Solana. This expansion illustrates the ongoing institutional acceptance of cryptocurrencies, suggesting increased competition among traditional financial entities.
Expert opinions predict substantial growth in trading volume as retail clients gain access through a mainstream brokerage. This move by Morgan Stanley not only signifies regulatory compliance but also highlights potential shifts in market dynamics and trading behavior.
Morgan Stanley Follows Robinhood and Fidelity in Crypto
Previous crypto trading launches, such as those by Robinhood and Fidelity, have shown similar strategies to increase user bases. These precedents resulted in increased trading volumes and liquidity, especially for Bitcoin and Ethereum.
Kanalcoin analysts believe Morgan Stanley’s entry into crypto trading could open new avenues for retail investors. By leveraging historical launch data and trends, market analysts highlight the potential for enhanced market stability and economic viability.
“Offering clients the ability to trade crypto is the tip of the iceberg,” Jed Finn, Head of Wealth Management, Morgan Stanley, further noting plans to build wallet solutions for custody and tokenization of assets: source
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