Bitcoin and Ethereum Lead Crypto Search Trends in July

In July 2025, Bitcoin, Ethereum, and several small-cap cryptocurrencies surged in global search trends, highlighting growing market interest and activity across digital asset platforms.

The surge in search interest during July comes amid Bitcoin’s soaring price over $110,000 and Ethereum’s stability at $2,500, impacting broader market sentiment and investor behavior.

Bitcoin Surpasses $110,000, Influences Global Searches

Bitcoin and Ethereum were key players in dominating search trends globally in July 2025. Bitcoin saw a significant inflow from ETFs as it broke above $110,000, reinforcing its global dominance. Meanwhile, Ethereum established a solid base above $2,500, setting the stage for potential large-cap altcoin activity. Other notable trends included Hyperliquid and Maple Finance. Hyperliquid, a layer-1 DeFi project, reported record usage driven by its HyperBFT consensus and adoption milestones. “We are pushing boundaries on DeFi throughput with HyperBFT. July’s stats show all-time-high Layer-1 use.” – 0xPanza, Lead Developer, Hyperliquid. Maple Finance’s SYRUP token reached new highs, influenced by buying pressure and institutional interest, showcased by CEO Sidney Powell.

Institutional Focus Shifts Amid Price Dynamics

The financial markets reacted to this with short-term shifts in asset allocations. Bitcoin’s price rise and Ethereum’s stability drew significant attention from institutional investors. However, smaller-cap tokens like Bedrock and MEVerse saw substantial short-term price surges. Meanwhile, the DeFi Total Value Locked (TVL) slightly dropped, reflecting a shift towards small-cap innovations. The GEIN Act in the US supported stablecoin growth, with USDC gaining traction. Institutional inflows continued to bolster Bitcoin’s market position. Binance Research noted Bitcoin’s dominance at 65%, underscoring its resilient influence. On-chain metrics and public statements from Hyperliquid’s lead developer ‘0xPanza’ highlighted all-time-high use in Layer-1 technologies, affirming technological breakthroughs.

Comparing 2025 Trends to Previous Altcoin Seasons

This pattern mirrors previous altcoin seasons seen during late 2020 and 2021 when Bitcoin’s dominance allowed smaller projects to gain attention. Historically, surges in meme tokens and niche DeFi assets followed Bitcoin’s price increases. Experts from Kanalcoin predict that sustained price trends in major tokens will continue attracting retail and institutional interest. As innovations and regulatory clarifications expand, investor focus may continually shift between large and small-cap assets. The market’s future direction remains tied to broader economic and regulatory developments worldwide.