Brazil's Méliuz Acquires $28.6M Bitcoin, Leading Latin America

Brazilian fintech company Méliuz SA has purchased $28.6 million in Bitcoin, becoming the largest public BTC holder in Latin America as announced by its Executive Chairman, Israel Salmen.

This purchase highlights Brazil’s openness to Bitcoin in corporate treasuries and sets a benchmark for digital asset adoption among publicly traded firms.

Méliuz Shifts Focus with $28.6M Bitcoin Purchase

Méliuz, led by Executive Chairman Israel Salmen, has shifted focus, buying $28.6 million in Bitcoin. The move follows shareholder approval and aims to bolster its digital asset strategy.

Previously a cashback-focused fintech, Méliuz SA has integrated digital accounts and credit cards. This expansion into Bitcoin strengthens its position in digital financial services.

Méliuz Holds 596 BTC Following Bold Strategy

This strategy sees Méliuz holding 596 BTC, supported by a $32 million share offering. BTG Pactual managed it, endorsing Méliuz’s bold market presence. As noted by BTG Pactual, “The share offering was priced at a 5% discount to market to incentivize participation.”

Méliuz’s approach enhances its appeal amid rising interest in Bitcoin treasury strategies worldwide. This action might boost corporate adoption in Latin America, as predicted by financial analysts.

Méliuz’s Bitcoin Strategy Echoes Global Trends

Similar to MicroStrategy’s BTC investment, Méliuz’s move mirrors global trends towards Bitcoin integration. This innovative shift highlights a growing trend among public firms.

Kanalcoin experts emphasize Méliuz’s potential influence on regional fintech strategies, predicting more corporates may soon follow suit. This step could redefine treasury management in Latin America.

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