Blockchain Establishes Role in Sports Infrastructure

Crypto.com and Underdog Fantasy have partnered to launch a blockchain-powered sports prediction market in the United States, announced in September 2025, leveraging on-chain derivatives.

This collaboration highlights blockchainโ€™s growing role in sports infrastructure, potentially transforming the prediction market with regulatory compliant platforms.

Blockchain Reshapes Sports via Prediction Markets

The integration of blockchain technology is reshaping sports infrastructure, particularly through sports prediction markets. Recent ventures highlight its emerging role, indicating a shift towards decentralized methods. This signifies a transformative approach within sports, aiming for enhanced efficiency and transparency.

Prominent players like Crypto.com and Underdog Fantasy are leading this shift. By collaborating in prediction market initiatives, they utilize blockchainโ€™s capabilities to innovate their platforms. This movement reflects a growing recognition of blockchainโ€™s transformative potential in sports arenas.

U.S. Prediction Market Projects $555 Million by 2025

Experts project the U.S. prediction market sector could reach $555 million by 2025. Community discussions reflect enthusiasm for broader blockchain application in sports, noting its potential to revolutionize betting frameworks through verified, decentralized transactions.

Citizens Gaming analysts highlight the blockchain-based approachโ€™s financial and regulatory implications, suggesting greater institutional involvement. Meanwhile, regulatory bodies are assessing distinct frameworks to manage cross-state digital betting operations effectively.

Learning from Polymarket: A Path to Compliance

Previous attempts, like Polymarketโ€™s unlicensed markets, faced regulatory setbacks. The current initiative pivots towards secure compliance, learning from past challenges to navigate potential regulatory hurdles effectively.

Analyst insights from Kanalcoin emphasize the strategic use of blockchain, relying on thorough data analysis and market trends to guide reliable prediction market operations, underscoring blockchainโ€™s sustainable influence in sports industries.

Jeremy Levine, CEO, Underdog, CNBC (September 2025), โ€“ โ€œThe future of prediction markets is going to be about sports, and no one does sports better than Underdog.โ€
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