Bithumb's Second "Trading King" Event Bolsters Market Activity

Bithumb has launched its second “Trading King” event as of May 2025, enhancing user engagement and trading activities in preparation for its planned initial public offering.

This event boosts trading volumes and liquidity, mainly affecting newly listed altcoins like BLUE and XTER, as Bithumb strategizes to increase user participation ahead of its IPO.

Bithumb Elevates Engagement with “Trading King” Strategy

Bithumb has introduced the second edition of its “Trading King” event, aiming to enhance daily user engagement. This initiative aligns with the Korean exchange’s strategy to bolster trading volumes and liquidity ahead of its planned 2025 IPO.

While no specific prize pool is disclosed, the event impacts market dynamics significantly by spurring increases in trading volumes. Bithumb’s activities, such as token listings, continue to drive substantial interest within the crypto community.

New Token BLUE Sees Significant Trading Surge

New token listings during the campaign, such as BLUE and XTER, experienced notable trading surges. These events have fueled local liquidity improvements but left blue-chip assets largely unaffected during May 2025.

The BLUE token was officially listed on Bithumb at 06:30 on May 22, 2025, reflecting increased market enthusiasm and liquidity for newly listed tokens.

Experts suggest potential financial benefits for both Bithumb and participating traders, emphasizing the importance of regulatory compliance in South Korea. Bithumb’s restructuring efforts include aligning with tightening regulations ahead of its IPO.

Recurring Trading Events Boost Korean Crypto Volumes

The “Trading King” event is part of a recurring trend among Korean exchanges. Past events have consistently led to increased spot trading volumes, as evidenced in similar campaigns across the region.

Based on Kanalcoin insights, such events can trigger short-term market fluctuations. These activities typically benefit altcoins and event-linked tokens, with participants showing increased trading enthusiasm during prize periods.

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