Aave Labs $50M grant proposal: 100% revenue to Aave DAO
As reported by CoinCentral (https://coincentral.com/aave-labs-proposes-50m-funding-request-with-100-revenue-share-to-dao/), Aave Labs has introduced the โAave Will Winโ framework via a governance temperature check that would redirect 100% of product revenue to the Aave DAO treasury. In exchange, the team is requesting up to US$25 million in stablecoins and 75,000 AAVE, alongside additional grants of roughly $17.5 million tied to product launches. The report says the scope includes swap fees across v3 and v4, the official aave.com frontend, and future products such as Aave Card, with a plan to create a new Aave Foundation to hold trademarks and other IP now controlled by Aave Labs. The same report also situates the push amid earlier debate over fee routing, ParaSwap flows that reached the DAO versus a later CoW Swap integration where fees accrued to Aave Labs, underscoring why a formal โ100% to DAOโ commitment has become central to the discussion.
Why the Aave Will Win framework matters now
The framework directly targets incentive alignment between the product surface area that captures value (front ends, swaps, branded products) and the on-chain community that governs the protocol. Proponents frame it as a way to reduce recurring friction over revenue ownership and to channel future Aave-branded growth back to the DAO treasury in a transparent, rules-based way.
Some delegates argue the size, process, and timing of the request deserve scrutiny before a binding on-chain vote. โThis is a โdisguised $50 million extraction attempt,โโ said Marc Zeller, founder of Aave Chan Initiative (ACI), reflecting concerns that the package could function as stealth privatization if not accompanied by stronger checks and disclosures.
Others counter that the framework could clarify ownership and reduce value leakage as institutions and fintechs engage with DeFi. Stani Kulechov, founder of Aave Labs, has said the approach is intended to align incentives around the brand and โposition the protocol to capture growth,โ while acknowledging past communication around fee flows should have been clearer.
Immediate impact on DAO treasury and AAVE holders
Redirecting 100% of product revenue to the DAO treasury would centralize future inflows from Aave-branded interfaces and products under governance control, potentially improving budget predictability. The magnitude of impact will depend on usage volumes, cross-product adoption, and the cadence of new releases subject to the revenue share.
According to crypto.news (https://crypto.news/aave-labs-proposal-revenue-aave-dao-2026/), critics warn the $50 million funding request, split across stablecoins, AAVE, and additional grants, could offset much of the near-term benefit unless funding is staged against clear deliverables and robust oversight. The same report notes that some token holders view a clean Treasury-first revenue policy as a net alignment win that strengthens the DAOโs financial footing over time, even as debate continues over structure and accountability.
At the time of this writing, market reaction has been mixed: the AAVE token was reported up about 2% on the news while broader crypto conditions were weak, a reminder that short-term pricing can diverge from fundamentals and governance outcomes.
Governance risks, oversight, and Aave Foundation/IP structure explained
As reported by The Block (https://www.theblock.co/post/389726/aave-labs-proposes-100-protocol-revenue-dao-exchange-funding), key open items include how the proposed Aave Foundation would be constituted, who would exercise control over trademarks and other IP, and how annual budgets would be reviewed. The report highlights that transparency and oversight frameworks are not yet fully specified, leaving questions about the checks that would govern the new structure.
Across community commentary, the most cited risk vectors are process, economics, and accountability. The governance process concerns center on whether the proposal arrived with terms too fully formed; the economic discussion focuses on whether a large, upfront budget could dilute the benefit of revenue redirection; and the oversight theme emphasizes the need for clear reporting, staged milestones, and explicit guardrails so the DAO measurably benefits if the framework proceeds.
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