On July 18, 2025, Netflix heralded a new chapter by employing generative AI for visual effects in its original series, The Eternaut. This step illustrates the streaming giant’s commitment to innovation.

Co-CEO Ted Sarandos emphasized that using AI tools provided significant financial advantage, making high-quality scenes affordable. “The cost of creating the scene without AI just wouldn’t have been feasible for a show in that budget… we remain convinced that AI represents an incredible opportunity to help creators make films and series better, not just cheaper,” said Sarandos. Both faster and efficient, these innovations signaled a groundbreaking shift in content production.

The AI-assisted sequence highlights how cutting-edge technology can transform media creation. Industry professionals expressed mixed views—enthused by efficiency boosts but cautious over AI replacing artistry.

Industry talks see AI reducing production costs and accelerating timelines. Ted Sarandos’s statement underscores optimism for creating better films. Financial savings could enhance production budgets and encourage more AI adoption.

In similar historical precedents, the 2023 SAG-AFTRA strike addressed AI impacts. Netflix’s use of AI signifies a potential turning point for content production methodology.

Experts, including industry analysts from Kanalcoin, predict accelerated adoption of AI in media. Despite fears, adoption could prompt employment shifts towards AI-empowered creative roles.