Brazil's Méliuz Converts to Bitcoin Treasury Company

Méliuz, a Brazilian fintech, has transformed into a Bitcoin Treasury Company after receiving shareholder approval. The company holds over 320 BTC, valued at more than $33 million, as of May 2025.

This move marks a significant moment in corporate finance, aligning global strategies towards cryptocurrency investments and impacting market trends with increased institutional Bitcoin adoption.

Méliuz Acquires Over 320 BTC in Strategic Shift

Méliuz, originally a fintech and cashback company, has transitioned to a Bitcoin Treasury Company. This decision was approved by shareholders and involved significant Bitcoin acquisitions, totaling over 320 BTC.

The company’s strategy follows a global trend of corporations adopting Bitcoin. Méliuz’s chairman, Israel Salmen, labeled this a historic decision. Over $33 million was invested into Bitcoin holdings, signaling strong commitment.

Institutional Bitcoin Adoption Gains Momentum

The transformation of Méliuz is expected to bolster the institutional adoption of Bitcoin. Market analysts predict increased investments from other firms as Bitcoin becomes a strategic asset in corporate treasuries.

As Bitcoin becomes more prominent in corporate treasuries, regulatory scrutiny and compliance strategies may evolve. Analysts expect long-term impacts, such as stronger market stability and increased confidence among investors.

Pioneering Moves Align with MicroStrategy’s BTC Strategy

Previously, companies like MicroStrategy pioneered large-scale Bitcoin purchases, setting a precedent for others. Méliuz’s move reflects these historical trends of corporate crypto adoption and reshaping of financial strategy.

Experts highlight the potential of Bitcoin as a treasury asset, predicting more companies will follow suit. This could lead to a broader financial ecosystem change, supporting Bitcoin’s role as a global reserve asset.

Historic day. Our shareholders have approved, by a wide majority, the transformation of Méliuz into the first Bitcoin Treasury Company listed in Brazil. — Israel Salmen, Executive Chairman, Méliuz

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