Méliuz Leads Brazil’s Corporate Bitcoin Adoption

Méliuz, a prominent Brazilian fintech firm, received shareholder approval on May 15, 2025, becoming the nation’s first publicly listed company to adopt a Bitcoin treasury strategy.

This move positions Méliuz as a pioneer in Latin America for corporate Bitcoin adoption, significantly impacting its shares on the B3 Brazilian Stock Exchange.

Méliuz Acquires 320.2 BTC in Treasury Move

Méliuz’s adoption of a Bitcoin treasury strategy is a notable shift in corporate finance, marking Brazil’s entry into the realm of prominent Bitcoin adopters. This plan was backed by a majority of shareholders on May 15.

Under the leadership of executive chairman Israel Salmen, Méliuz transformed its business strategy, emphasizing the accumulation of Bitcoin. The firm now holds 320.2 BTC at an average price of $101,703.80 US dollars.

“Historic day! Our shareholders have approved, by a wide majority, the transformation of Méliuz into the first Bitcoin Treasury Company listed in Brazil.” – Israel Salmen, Executive Chairman, Méliuz

Méliuz Stock Soars 14% After Bitcoin Announcement

The announcement triggered a 14% rise in Méliuz’s stock prices, reflecting strong market confidence. Shareholders and analysts view this as an innovative shift that could inspire similar strategies in Latin America.

Analysts predict that this strategic pivot could lead to significant financial rewards for Méliuz, with future acquisitions funded primarily through operational cash flow. This move is seen as a long-term store of value strategy.

Latin America’s Bitcoin Strategy Inspired by Global Leaders

MicroStrategy and Marathon Digital Holdings are global leaders who have adopted similar Bitcoin strategies. Their success stories have paved the way for Latin American companies like Méliuz to follow suit.

Experts at Kanalcoin express that Méliuz’s strategy could significantly impact the Latin American market. Using historical data, they emphasize that such treasury allocations align with long-term investments in cryptocurrency.